It’s hard to run a successful ecommerce site, if you are a one person shop or even for a company with significant resources.
NYPost.com reported that Style.com is being sold by it’s current owner Condé Nast International. The buyer is Farfetch.
From the article:
Condé Nast International CEO Jonathan Newhouse, in a note to 75 staffers announcing the sale, said the e-commerce venture “had fallen very short of where we hoped [it] would be.”
It marks the second time Condé has taken a big swing at e-commerce — and missed.
In 2014, it sold a big stake in its once-hot shopping magazine, Lucky, to a joint venture that was supposed to be skilled in building it up as an e-commerce venture. But after a little more than a year of operating the JV, Condé’s partner, BeachMint, tossed in the towel and shut it down .
Style.com went through a few incarnations — first as an editorial content site before Condé decided that Vogue, W and its other glossies were better off developing their own branded sites.
Tip of the cap to Singing Dogs