According to AutoNews.com, Amazon launched Amazon Vehicles, a “car research portal where consumers can view and reviews of thousands of new and classic cars, while being able to upload photos and videos of their own rides.”
AutoNews.com went on to suggest that Amazon might migrate the service to a new gTLD or at least use a new gTLD as a redirect.
“Amazon already has several domain names that could serve its new research portal.”
“Amazon purchased six automotive-themed domains in January, including Amazon.Cars, Amazon.Car and Amazon.Auto. At the moment, the domains send people to the Amazon Automotive parts hub.”
“Online auction and shopping site eBay also has acquired an automotive domain. The site uses eBay.Cars to direct people to eBay Motors.”
The article goes on to quote Mike Ambrose, the COO of the XYZ registry which operates the .Cars, .Car and .Auto domain extensions as saying:
“Using the Amazon.Auto designation for Amazon Vehicles, for example, would not only be a branding play but could lead to increased search-engine traffic.”
“Ambrose has no direct knowledge of Amazon’s future plans, but wouldn’t be surprised to see the research site migrate to one of the new domains at some point.
He said: “I can’t predict the future, but we have seen big brands do it with these new automotive domain names in the past. They’re shorter, they’re more precise and they make sense.”
Their domains are already redirecting.
Howard Neu says
You may find out more about it when Stacey King, General Manager for Amazon Registry Services and who is responsible for Amazon’s domain name registry business will be speaking at THE Domain Conference in 2 weeks.
Michael Berkens says
I know Stacey from my ROTD ICANN days, very smart should have a great presentation
One day after very negative new GTLD news we see another hype story appearing in an unknown publication. E-commerce giant Amazon MAY use a new gTLD we are told. There are of course no facts or inside information given. The only evidence they have are domain registrations that redirect. amazon.cars
So what? They own amazon.toys that redirects too.
Of course the .xyz registry is ready to comment on these huge non-news hinting that Amazon may switch to a new extension. There are of course zero facts to support this.
Maybe a case of someone pitching a story to the media? Wonder who came up with the story and the idea?
The journalist? Someone else?
Think about it.
BTW. Folks, it is called Amazon Vehicles. Not Amazon Cars.
Do you believe they will call it one name and use a domain with another name?
all redirect to the specific sub-sections of Amazon. There is really nothing special or unique about amazon.cars
These are NOT being used. Protective registrations of a larger number of TLD is perfectly normal behaviour for a large multi-billion dollar company.
but if it appears in the news it must be true right?
Paul McMenamy says
Stacey’s presentation will hopefully provide some clues – Amazon’s use of gTLD’s will certainly influence the future direction and pace of take-up by others,
Thanks for the heads up Michael. 😉
Amazon has built amazon.jobs & amazondelivers.jobs into significant assets attracting millions of job seekers – they know what they’re doing.
Come on it goes to a .com
Are we still talking about the ridiculous gtlds? Move on. They are DEAD. Write off your sucker losses and keep on with your .com renewals.