According to a press release out today, “Donuts Inc., the world’s largest operator of new domain name extensions, announced an investment in Netki, Inc., a digital identity startup dedicated to democratizing digital currency.
Netki uses the domain name system (DNS) to humanize typically complex numbering mechanisms needed to exchange digital currency.”
Partnering with Netki further advances Donuts’ strategy to invest in emerging technologies that have the potential to dramatically expand the addressable market for domain names. This comes on the heels of Donuts’ strategic investment last month in GeoFrenzy, Inc., a company that has developed a complete infrastructure for defining and managing smart geofences.
Both investments originated from Donuts Labs, an effort to leverage Donuts’ capital and registry expertise to invest in emerging technologies that promote new uses for domain names, utilize the DNS, and otherwise complement Donuts’ interests.