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TheDomains.com

1st Day .Game Totals: 991 Domains; 337 Premiums @ $1,300 Wholesale

May 26, 2016 by Michael Berkens

.Game launched into general availability (GA) on Wednesday and received 991 domain name registrations in the 1st 24 hours of registration

The wholesale price set by the .game registry,  Uniregistry,  is $300 for a non-premium domain names for a registration and for each renewal.

Premium .Game  domain names, were all priced at $1,300 wholesale.  Premium domain names will renew annually at the premium price.

Domain registrars of course mark up the wholesale prices for regular and premium .Game domains making the retail cost closer to $400+ for a non-premium domain and over $1,400+ for a premium domain, per year.

According to a source in the industry 337 of the 991 domain names that were registered in the 1st 24 hours of GA were premium domains or just about 1/3 of all registrations.

Some of the domain names I had interest in were all premium domains.

Most of those premium domain .game domains were registered in the 1st 24 hours, including i.game, e.game, and video.game to name a few.

According to ntldstats.com as of the last report,  a total of 1,338 .game domain names have been registered including those registered in Sunrise by trademark holders and through the Early Access Program (EAP).

Interestingly 5 of the top 10 domain name registrars for .game are corporate brand protection registrars, including 2 of the top 3.

CSC is the largest domain registrar for .game and Mark Monitor is number 3.

Premium domain names are still premium priced even for trademark holders.

Filed Under: CSC, Domain Names, Domain Registrars, Domain Registries, Domains, MarkMonitor, New gTLD's, Uniregistry Tagged With: game

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. Domo Sapiens says

    May 26, 2016 at 11:12 am

    Pathetic numbers.
    and here comes .games

    Now there is 1000 rolling tumbeweeds aka New gTLD’s
    hard to believe.

  2. Acro says

    May 26, 2016 at 11:41 am

    Clearly a new gTLD aimed at companies, not individuals. The pricing model effectively kicked domain investors out of the water.

  3. Domo Sapiens says

    May 26, 2016 at 7:21 pm

    Are you implying htis is a great start?

    • janedoe says

      May 27, 2016 at 5:52 am

      At over $1300 base cost for premium, $300 for non…it is a pretty good

      Premiums alone hits almost half a million
      Non-premiums just under $200k

      For day one, pretty good as end users are the more likely registrants

      Now the real question will be what growth will be like

  4. Domain says

    May 28, 2016 at 12:01 am

    Didn’t Schilling promise no premiums with his company ?

    • John says

      May 28, 2016 at 1:47 am

      We discussed it here at TheDomains a number of months ago, and he posted that the pricing for .game would be in the $20 – $25 range, so clearly he changed his mind. It looks like this one will be profitable at least short term with few regs and perhaps remain a relatively obscure or not much registered TLD because of the pricing. Funny how a domain like “okay.game” is considered premium and costs over $1500. Lol, that’s really silly and if anyone regs that one Frank will probably have a good laugh all the way to the bank.

    • John says

      May 28, 2016 at 1:49 am

      But it’s not like he “promised” however…


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