.Game launched into general availability (GA) on Wednesday and received 991 domain name registrations in the 1st 24 hours of registration
The wholesale price set by the .game registry, Uniregistry, is $300 for a non-premium domain names for a registration and for each renewal.
Premium .Game domain names, were all priced at $1,300 wholesale. Premium domain names will renew annually at the premium price.
Domain registrars of course mark up the wholesale prices for regular and premium .Game domains making the retail cost closer to $400+ for a non-premium domain and over $1,400+ for a premium domain, per year.
According to a source in the industry 337 of the 991 domain names that were registered in the 1st 24 hours of GA were premium domains or just about 1/3 of all registrations.
Some of the domain names I had interest in were all premium domains.
Most of those premium domain .game domains were registered in the 1st 24 hours, including i.game, e.game, and video.game to name a few.
According to ntldstats.com as of the last report, a total of 1,338 .game domain names have been registered including those registered in Sunrise by trademark holders and through the Early Access Program (EAP).
Interestingly 5 of the top 10 domain name registrars for .game are corporate brand protection registrars, including 2 of the top 3.
CSC is the largest domain registrar for .game and Mark Monitor is number 3.
Premium domain names are still premium priced even for trademark holders.
Domo Sapiens says
and here comes .games
Now there is 1000 rolling tumbeweeds aka New gTLD’s
hard to believe.
Clearly a new gTLD aimed at companies, not individuals. The pricing model effectively kicked domain investors out of the water.
Domo Sapiens says
Are you implying htis is a great start?
At over $1300 base cost for premium, $300 for non…it is a pretty good
Premiums alone hits almost half a million
Non-premiums just under $200k
For day one, pretty good as end users are the more likely registrants
Now the real question will be what growth will be like
Didn’t Schilling promise no premiums with his company ?
We discussed it here at TheDomains a number of months ago, and he posted that the pricing for .game would be in the $20 – $25 range, so clearly he changed his mind. It looks like this one will be profitable at least short term with few regs and perhaps remain a relatively obscure or not much registered TLD because of the pricing. Funny how a domain like “okay.game” is considered premium and costs over $1500. Lol, that’s really silly and if anyone regs that one Frank will probably have a good laugh all the way to the bank.
But it’s not like he “promised” however…