Domain name registry operator, Radix announced today that it had a record month in February 2016, generating over 760,000 domain registrations across its domain portfolio.
February 2016 was its biggest ever month ever in terms of new registrations.
Lead by .online, .site, .tech, .pw, Radix saw a record number of 768,683 new registrations in the month.
“The boost in registrations is a result of increased organic interest across global markets, and several key registrar partnerships. As a part of its special ‘The Possibilities are Endless” campaign, GoDaddy highlighted several Radix extensions on its homepage, and ran special offers for the first half of the month. ”
“During February, .online was also the bestselling new domain amongst registrants in Europe. Increased interest in the region was a result of newer registrar partnerships, and growth in organic demand.
“Despite China all but closing down during the first half of the month on the occasion of their New Year holidays, it contributed significantly to the overall tally. .site and .pw were Radix’s best selling string within the region.”
“Business Head & VP of Radix, Sandeep Ramchandani added “The most encouraging aspect of February’s performance, was the geographical and product spread. In terms of revenue, we saw a fairly even split between China, North America and Europe. While .online seems to be fast emerging as bestselling new extension in North America and Europe. .site seems to be our best string for China. While it’s nice to lead sales charts, our continued focus remains on cultivating high visibility uses cases and acquisition of quality end-users.”
Across 2016, the company plans to invest $3-$4 million dollars on End-User awareness activities including, start-up events, online marketing and strategic partnerships. In terms of revenue, there will be increased focus on sales promotions and building partnerships to facilitate premium names sales.
Radix remains in contention for three more extensions; .web, .music and .doctor and actively seeking to acquire other pre-existing strings which complement its product portfolio.”
“While it’s nice to lead sales charts, our continued focus remains on cultivating high visibility uses cases and acquisition of quality end-users.”
Don’t you think Mike, there is a little hypocrisy here. Given that .online and .site by far their 2 largest gTLDs by registration, are being sold for less than a dollar. How is that focusing on High Visibility usage and quality end-users.
Brad Mugford says
“The boost in registrations is a result of increased organic interest across global markets, and several key registrar partnerships. As a part of its special ‘The Possibilities are Endless”
Yeah right. The boost is the result of $1 and less regs.
Since go daddy’s marketing plans start at 6 figures, they wouldn’t have made any money, probably lost a fair amount just to get an initial spike in registrations.
I love the twisting of words, essentially gamblers trying to buy out short extensions at 88 cents to flip them before renewals deep in to some pour soul.
This is black market money being washed thru such companies, corruption, bribe money.
The dollars represent crime, not domain investment ideology.
There is no end market for these throw away domains.
Domain Shame says
You can hate the extensions I get that but explain to me how this is crime ? I’m not sure I can understand crime.
There is no crime, just a change of strategy that was started by Daniel Negari of .xyz. At the beginning, eall the blogs were busy calling him out and DNJ did a damning article on him for pulling the wool over domainers eyes and question its legality.
I have a lot of respect for Daniel brilliant marketer and the others are playing catch up.
Well done Daniel your the new gTLD King.
You are all a bunch of fools, you think the Chinese woke up and give a damn about domains.
There is a massive ring of cohorts and domain bankers working out of HK washing domain money, and deals daily.
You really are clueless aren’t you…
Thats settled then
Joseph Peterson says
2 different things are being blurred together.
Daniel Negari and .XYZ were criticized (along with Network Solutions) for stuffing unwanted domains in customers’ accounts, without opt-in or even prior notification, and then pointing to those new domains as evidence of user adoption and market demand. Many observers consider that unethical.
Later .XYZ was offered for under $1. That’s not unethical; that’s perfectly fine. Many nTLDs have been sold below $1 – even given away for free. So it’s unwise to assume registration volume indicates market demand. But I’m happy registries are undercutting one another on price, since that saves me money as a buyer.
Point is: .XYZ wasn’t criticized for selling cheap domains. Abraham Lincoln didn’t sign the Magna Carta. Let’s not forget history.
I agree with all of that. .XYZ was certainly first to inflate registration numbers. Thats what he got criticized for. Then continue to do so but this time to sell them at a loss, rather than stuffing them into peoples account.
All the other registries are now following his lead and yet the continue to spout about high visibility and quality enusers is their aim. No it is about selling at a loss for the first year, in the hope that renewals make it a profitable strategy. Don’t need a history lesson, Magna Carta is seen as the first rule of law, but in essence was to restrict the power of the king. Abraham Lincoln was the US president during the civil war. Lets not forget, we are all not inferior to your obvious intellect.
Joseph Peterson says
If I disagree with a point you made and write a response, that doesn’t mean I think you’re “inferior”. Rather, it means I take your viewpoint seriously. I value other people’s opinions enough to interact, persuade, and risk finding out I’m wrong. Engaging in conversation shouldn’t be a contest. For the record, I think I’m an idiot.
Sorry, thanks for pointing that out
“Radix remains in contention for three more extensions; .web, .music and .doctor”
Anyone know how many more new gtlds are yet to be launched before it’s all over?
Radix has above and beyond in regards of creating value in their gtlds. I registered a cosiderable amount of .tech domains in early access. The result of this was them sending me a thank you package including shirts, stickers, glasses and more. In addition the have being at many big events actively promoting. How many new gtld registrars are actively promoting? With both .club and .xyz it took some publicly known company that bought the extensions to hype up the gtlds.
If radix promoted in the same fashion as .club selling coffee.club or wine.club over a 10 year contract, it would had benefited from the publicity tremendously.
They sold blue.tech most presumably at 12.5k a year and could have easily promoted it as a 125k sale (over 10 years).
Surprised they didn’t take notice of what .club did. Those sales really put them on the map and the same can be done for any gtld if the have the time, drive and the resources. Best of luck to them.
Thank you for calling it like it is. We’re often afraid to express the evidence, for fear of reprisals.
The whole .mobi fiasco has nothing in the schemes and rackets that have been part of these nefarious dealings. The winners: those who pump and unload. The losers: those holding bags of shite, with the wolves at the doors coming for payment. High-interest loans to the debtors and the whole cycle continues. Soon, collateral taken — cars, homes, assets. A practice that has gone on since man exchanged rocks and twigs for a damp spot in the cave,.
Michael Berkens says
I think around 20