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TheDomains.com

60% of all Mobile Banner Ad Clicks Are Accidents

February 6, 2016 by Raymond Hackney

Young businesswoman pressing colorful mobile app icons with boke

Ben Frederick, published a piece on Media post that looked at mobile advertising and how the majority of clicks on an ad are an accident. I know that sometimes when I come across a site on my iPhone when I click an (X) to close, it still goes through and takes me to the advertiser’s website. Mobile location firm Retale conducted the survey that showed among other things: After accidentally clicking an ad, most respondents said they felt annoyed (68%), frustrated (45%), or angry (22%).

From a domain parking standpoint this is probably one factor that leads to mobile clicks paying less.

Read the full article on MediaPost

Filed Under: Advertising, Mobile

About Raymond Hackney

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

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Comments

  1. janedoe says

    February 6, 2016 at 6:47 pm

    What annoys me is when the page loads on your phone and just as you click, the whole page bounces down as it loads an ad so as I click, I click the ad instead of the intended link.

    I tend to avoid that website after that

  2. Howie says

    February 7, 2016 at 4:40 am

    I can testify that I end up on Uniregistry many times and bounce back again; Regarding the many Uniregistry ads on domain sites.

    Having said that, Ive never felt compelled to click on any ads ever.

  3. SoFreeDomains says

    February 8, 2016 at 11:09 am

    Even when i don’t click on uniregistry ad, it has a way of clicking itself – annoying.


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