On December 16th .Club released 13,000 new premium names to the registrar channel, with many priced at $100 or lower
In all, 5,525 premium names were sold in December.
Total premium name sales for December, from all sources, came to $614,071.90.
Total premium name sales for Q4 2015 came to $2,350,116.47.
As of December 31, 2015, total cumulative sales of registry reserved premium .CLUB names came to $3,398,167.27.
The highest single sale remains Wine.club at $140,000.00.
The highest sale in December was $58,720.97 for the name 5.club, sold in the West.cn auction.
This report reflects all public registry reserved premium name sales that occurred and closed during the month of December 2015. Do to the extraordinary volume of names sold during the month we are not going to list each individual sale.
DECEMBER 2015 – OVERVIEW
In December, we ended the month with 34 registrars participating in our tiered premium names program via EPP.
During the month of December, 5,525 premium .Club domains were sold by 15 different sources.
On the registrar side, Chengdu West Dimension Digital Technology Co., Ltd. led with 2,697 tiered premium name sales, followed by EJEE with 2,238 sales. BizCn.com had 368 sales and 101Domain had 117 sales. GoDaddy had 51 sales including the second highest price of the month, Tattoo.club for $9,999.99. Uniregistrar had 14 sales, Name.com had 9 sales, and NameSilo had 4 sales. ComLaude and RU Center each had 2 sales and 1API, DNC Holdings and Wild West Domains each had 1 sale.
The registry also sold 1 name directly.
Also during the month, 19 names were successfully sold in the West.cn Auction in China, including the month’s top price of $58,720.97 for 5.club.
The retail prices paid for the registrar tiered premium sales ranged from $63.86 to $9,999.99.
Total premium name sales for the month were $614,071.90. While a decrease from November’s record-breaking month (which included a 7-figure portfolio deal and 2 auctions), December sales are an increase of nearly 400% over October’s then record sales of $125,372.25.
With regard to premium name sales, we began the year with a record-breaking showing at the 2015 Right of the Dot Auction at Namescon (2016 auction is being held today) where high profile sales included Wine.club for $140,000, Weed.club for $16,000 and Fight.club for $13,500.
For the first half of the year our premium names were available only through the Sedo.com marketplace, Right of the Dot (ROTD), and directly from the Registry.
In July 2015 we launched our tiered premium program for registrars, initially with an inventory of approximately 8,000 names with suggested retail prices ranging from $100 to $10,000. These names were made available for direct sale by the registrar channel via EPP and we saw an immediate increase in monthly premium name sales revenue as the distribution channels expanded, along with continued sales from Sedo, ROTD and directly by us.
Based on the success of the initial tiered premium launch, on December 16th we released an additional 13,000 registry reserved names into the tiered premium inventory, including many 3-4 character names and over 7,000 names priced below $100. We saw immediate demand for the short, lower priced premium names with over 4,000 selling in the first 24 hours of availability.
Total premium name sales for 2015 came to $2,842,367.27.