According to a story out today the a catering company in London English, Maharaja London paid £75,000 for domain name – maharaja.co.uk which is around $114,000 based on today’s exchange rates.
Maharaja according to the story means ‘high ruler’ or ‘king’.
‘With having an online presence being so important for our growth plans this will really help turn Maharaja into a widely celebrated brand’ claims a company spokesman.”
According to the story there were three other companies bidding for the domain as well and the buyer is claiming that they were “prepared to pay even more if the bidding continued although it was not clear if there was an auction for the domain or three companies privately bidding at the same time, which would be highly unusual.
I checked the DomainTools.com and although the domain has an original registration date of 23-Nov-2005, but the only whois records indexed for the domain are from 2014.
eRoyalMail says
“Maharaja, a London based catering company provides sophisticated Indian/Asian Wedding and Event catering services”, from ‘goo.GL’ and it took me 123 seconds :>)
They should have considered / . Perhaps they should sponsor the London Eye or open a shop in Fortnum and Mason
Jason Waite says
That’s a very good domain name. The Asian wedding industry is worth a lot of money (all over the world) so I don’t think itwi Ll take long before they get their money back. This story has been floating around the net for a couple of weeks now so in sure their SEO has also helped.
I think maharaja.co.uk is worth £75,000 all day.
Joseph Peterson says
It’s a great brand name. The word “maharaja” is not unknown in the states, by any means; but it should be quite familiar to a British audience, given the country’s historical ties to India.
Jason Waite says
Good point. I’ve seen their slogan is ‘Food With Heritage’ – clearly they have done their homework.
Danny Pryor says
I’m sure it’s nothing, but interesting timing with the holiday and the Indian PM being in London. Just an observation. 😉
Garth says
Good for them, if true 🙂 Comes across as self serving publicity.
Pass that Escrow screenshot across Ron’s desk, then its fact.