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TheDomains.com

Blackstone’s B2R Holdings Rebrands As Lending.com

October 15, 2015 by Michael Berkens

B2R Holdings, a portfolio company of a Blackstone Group (LPBX ) , announced today that B2R rebranded itself as Lending.com and said it hoped to extend $10 billion in loans over the next three years.

According to Jason Hogg, the  CEO of Lending.com, expects to help facilitate $10 billion in loans in the next three years.

Lending.com was founded with funds managed by Blackstone Tactical Opportunities.

Blackstone, is the world’s biggest private-equity firm with more than $330 billion under management.

The Lending.com platform has been in development for the past year and initially focused on disrupting residential rental finance through the platform’s anchor tenants, B2R Finance and Dwell Finance.

According to WSJ.com, “B2R specialized in offering specialty real-estate loans. In the year after its 2013 debut, the company extended $1 billion in loans that helped landlords finance investment properties.”

Filed Under: Branding, Domain Movers, Domain Sales, Website Sales Tagged With: brand, branding, Lending Club, Lending.com, LendingClub.com, Loan, loans, rebrand, rebranding

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. spencer says

    October 15, 2015 at 9:06 pm

    great name.

    Generics really have stalled [ new G effect?]

    Bet they picked up cheap.

    • mark says

      October 16, 2015 at 1:34 am

      Generics are still getting acquired. They just happen frequently now with NDA’s. Its end users acquiring them now, not domain speculators. And you’ll never hear the price on the biggest sales.


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