Apple Inc. has applied for the new gTLD .apple and the status is currently delegated. Apple Inc. also is going to own the new gTLD .beats since it acquired Beats Electronics, LLC.
On September 17, 2015 Apple Inc. has purchased 29 new .com domain names according to whois records and IMO, these domain name registrations appear to relate to what “will be” URL’s using the .apple gTLD as a typographical cover!
IMO, these following 29 new domain name registrations maybe domain names used by Apple Inc. as new gTLD domain names .Apple .
Here are the 29 domain names registered.
AppleCareApple.com, AppleMusicApple.com, AppleMusicConnectApple.com, AppleNewsApple.com, ApplePayApple.com, AppleStoreApple.com, AppleTvosApple.com CarPlayApple.com, FinalCutProApple.com, FlyOverApple.com, GarageBandApple.com, iPadApple.com, iBooksApple.com, iBooksStoreApple.com, iLifeApple.com, iMovieApple.com, iPadAirApple.com, iPadMiniApple.com, iPadProApple.com, iPodNanoApple.com, iPodTouchApple.com, iSightApple.com, iTunesStoreApple.com, LivePhotosApple.com, MacbookAirApple.com, MacbookProApple.com, MacProApple.com, MacStoreApple.com , xCodeApple.com and AppleWatchApple.com
So, the above domain names somewhat look “odd” just looking at them, because they all end in “Apple”. What makes sense to me though and seeing these, if you replace Apple.com at the end with just .apple they make more sense!
- iLife.apple vs iLifeApple.com
- LivePhotos.apple vs LivePhotosApple.com
- MacbookPro.apple vs MacbookProApple.com
- MacStore.apple vs MacStoreApple.com
- xCode.apple vs xCodeApple.com
Since the new gTLD extension are “new” and .com has been around for so long… it is pretty common nature for people to type .com!
Heck, I even do it all the time and I am well aware of the new gTLD’s.
So one may see AppleWatch.apple and they might type in AppleWatchApple.com! At least Apple seems to think so which is why Apple Inc. would want to own that .com domain name as it has control over where the traffic is directed.
This is very smart typo protection IMHO by Apple Inc.
If somebody were to type AppleWatch.apple.com it would THEN be in Apple’s best interest to have that “sub-domain” on apple.com redirect to applewatch.apple because AppleWatch.apple.com is technically a sub-domain name on apple.com, as is www. . Technical, yes, but it is. Confusing, again, yes.
AppleWatchApple.com looks out-of-place as a domain name in general but makes perfect sense when you consider AppleWatch.Apple will be a domain name used by Apple!