According to the .TOP registry the biggest IT/E-commerce company in China, Alibaba.com, together with the second biggest Chinese TV Station Hunan TV, (second to only CCTV) combined to launch a website on a .Top domain name for its new B2C website, 嗨淘全球, which targets female customers aged between 18 to 35 with imported cosmetics and mother & baby products.
The sublinks of their .com website are all redirected to .top links. According to the .Top registry this is the biggest company using .top domain so far we know and shows more big companies start to use new gTLDs.
The website is Hitao.top
The website already has an Alexa ranking of 2 Million worldwide.
The domain name was simply registered by Alibaba on November 17th, 2014, the date of .Top GA; with regular pricing so it was not a premium domain nor a domain given to Alibaba by the registry.