Pepsi Co, an official sponsor of the NFL has launched a new sweepstakes called “Unlock The Tailgate” but registered the domain name UnlockTheTrailer.com to get sweepstakes entries.
Inexplicably Pepsi did not register the domain matching the name of the contest UnlockTheTailgate.com
No one has.
As of publication the domain name matching the domain of the contest, UnlocktheTailgate.com is available to be registered by anybody and I’m sure will be register once this story publishes.
Pepsi named the sweepstakes “Unlock The Tailgate” yet are using the website domain name UnlockTheTrailer.com which doesn’t match the name of the sweepstakes
The sweepstakes is offering a grand prize of a “trailer for tailgating”. Tailgating is something often done prior to sporting events in parking lots and often consists of consuming beverages, grilling food, snacks, and watching big screen TV’s
There is a company called Towable Tailgates who sells custom tailgating trailers, and although it is not mentioned by Pepsi they are the company making the trailer, as the companies website at the bottom of the home page.
Pepsi describes the grand prize as: “Trailer includes one (1) 37” HDTV, a home theater sound system, a fifty four (54) qt. cooler, one (1) mini fridge, one (1) gas grill, one (1) gas-powered generator, and four (4) Pepsi-branded folding chairs.Approximate retail value (“ARV”): $10,000”
Those stats do not match a standard offered model by Towable Tailgates currently but are very similar to the Junior Tailgater model, which is sold for $9,995 USD.
One problem I see with a “trailer” attached to your vehicle at a large sporting event is that the vast majority of parking spaces at these events are the size of a vehicle and not the length of a vehicle and trailer. This “prize” would limit you to where you could park, which potentially could put you “out in left field” and away from the main party.
Living in Green Bay, I have been to plenty of tailgate parties, cheering on the Green Bay Packers!
The sweepstakes ends October 31, 2015 and the drawing for the grand prize winner will take place on or about November 11, 2015.
There are also 333 “first prizes” which are $25 gift cards.
For those that enter the contest, best of luck as you better just enter the contest at the right URL.
UPDATE
Now the domain UnlocktheTailgate.com is registered under privacy at Godaddy
Nice going Pepsi
and showing parked page LOL
Unlock.Me would be shorter, and easier to remember 😉
Think of the budget behind this promo, and how much the person in charge of advertising earns in salary…and yet, they screw up this royally. Glad I’m not a shareholder if this is an example of the talent working there.
I don’t think the person in charge of advertising will earn salary much longer…
A sweep(mi)stakes ‘original’.
How did ‘we’ value that non registered ‘missed by Pepsi’ domain yesterday? What will it be worth as AddOn domain in 60 days, … or … next year?
Today’s particular sweepstakes may run once and this private registered ‘AddOn Domain’ is unlocked by the time it’s over. If they intend to use the name(s) for similar sweepstakes in which they can reuse the name, … how ould you value it? What would YOU (the reader) ask for it?
G @DNFlorida