Will .film help in the battle against cybersquatting ?
ScreenDaily.com published an article on the Melbourne-based Motion Picture Domain Registry (MPDR) and their launch of .film, an extension dedicated exclusively to film content.
From the article:
The producers of Toronto selections February and Septembers Of Shiraz have already registered their official site with the suffix as the product is marketed to the industry as a potential anti-piracy device.
Both hail from Nu Image / Millennium Films run by Avi Lerner, who became a vocal critic of piracy after The Expendables 3 was seen more than 10million times last year ahead of its legitimate release when pirates uploaded a version on to illegal sites.
Paris Film, Highland Film Group, Big Talk Productions and Film Distributors’ Association are also understood to have reserved the domain name, which was developed in consultation with the film industry.
MDPR said the idea behind the domain name is that by reserving it for film content only it will prevent cyber-squatting from unofficial third-party sites.
Read the full article on ScreenDaily.com