Donuts released over 200,000 two character domain names across all of its extensions in its Early Access Program (EAP) and we counted at least 20 registrations, on Day 1 although we are sure there are more.
The domains that were registered on day 1 ranged IMHO to great domains well with the money to domains I wouldn’t have registered in General Availability.
The wholesale cost for a EAP day 1 domain name registration is $10,000. The retail price varies by domain name registrar but seems to be as high as $12,500. Some of the domains names also carry a premium registration and renewal price in addition to the EAP price.
Here is what we found:
We counted at least 7 registrations by our new friend Ken Bramon of KB Productions who registered 15 .loans domains in day 1 of EAP a few weeks ago.
The public company JD.com bought at least two new gTLD’s including:
As for us we picked up just one of these domains, ad.agency which we originally had for day 2 of EAP but moved it up once Donuts put out a Facebook post highlighting what they thought were the best two letter domain names and put ad.agency on top, which was also our top pick, so we stepped up and grabbed it on day one.
We also like NY.city and QR.codes but were not willing to pay day 1 prices.