The brand protection and domain name registrar CSC published its New gTLD Utilization Report for September late last week and had some interesting findings.
We picked through the report and found what we believe are the highlights.
CSC publishes a New gTLD report every two months, and it’s “designed to update digital marketers and their peers in legal and IT about how new gTLDs are being adopted,we examine how .brand domains are being used and how effectively the top new generic TLDs are penetrating the Alexa top one million websites ”
According to the CSC report the number of domain registrations of .brand/closed TLDs are continued to increase significantly and increased by 22% since July exceeded 2,500 domains.
“Here a few new examples of .brand utilization:
According to the report here are the top .Brand new gTLD domain names with the highest Alexa ranking:
There are many other examples of new gTLD utilization by major brand owners, and the website “Domains in the Wild” at InTheWild.Domains does a nice job collating creative uses of domains.
Here are a few that piqued our interest recently: