Google has added another domain name to its growing Alphabet brand, this time Alphabet.sex which got registered yesterday.
But Google registering another Alphabet domain name is not the story.
The issue is how did Google get that domain name registered in Sunrise when to register a domain name in any new gTLD Sunrise period the registrant has to have a registered trademark for the term and then apply to the Trademark Clearinghouse before being able to register a new gTLD domain in the Sunrise period.
I don’t see where Google even applied for a trademark on the term Alphabet in the USPTO and you would think that any application would be met with an objection from BMW which does hold a trademark on the term Alphabet and owns Alphabet.com which would drag on at least a year until the term would become actually a registered trademark.
Only terms which have a registered trademark, can be registered in the Trademark Clearinghouse and only trademarks registered in the Trademark Clearinghouse can be registered during the Sunrise period for a new gTLD including .Sex domain names.
So the issue is how was Google able to apply for Alphabet.sex?
While ICM the registry behind .XXX, .porn, .Adult and .Sex has a matching program for .xxx holders for .sex domain names starting after Sunrise, Google does not own the domain name Alphabet.xxx, that was registered in 2014 by someone in the great state of New Jersey and for the record Google does not known Alphabet.porn which was registered on August 10th by someone in Arizona.
However here is the domain registration for Alphabet.sex:
Creation Date: 2015-09-04T23:31:12Z
Registry Expiry Date: 2016-09-04T23:31:12Z
Sponsoring Registrar:MarkMonitor Inc. (R3226-AGRS)
Sponsoring Registrar IANA ID: 292
Domain Status: serverTransferProhibited — http://www.icann.org/epp#serverTransferProhibited
Domain Status: addPeriod — http://www.icann.org/epp#addPeriod
Registrant Name:DNS Admin
Registrant Organization:Google Inc.
Registrant Street: 1600 Amphitheatre Parkway
Registrant City:Mountain View
Registrant Postal Code:94043
Registrant Fax: +1.6502530001
Admin Name:DNS Admin
Admin Organization:Google Inc.
Admin Street: 1600 Amphitheatre Parkway
Admin City:Mountain View
Admin Postal Code:94043
Admin Fax: +1.6502530001
Tech Name:DNS Admin
Tech Organization:Google Inc.
Tech Street: 1600 Amphitheatre Parkway
Tech City:Mountain View
Tech Postal Code:94043
Tech Fax: +1.6502530001
There were another 141 domain names registered in Sunrise for .Sex yesterday bringing the total up to 854 domain names.
The Sunrise period for .Sex closes on October 1st.
Tomorrow marked another day where generic words were registered in Sunrise including:
Other brands registering .Sex domain names yesterday included Citibank, McDonalds, Ralph Lauren, Phillips, Lego, the car maker Jaguar, The NBA team the Brooklyn Nets which registered Nets.sex, the most famous team in all the world Manchester United registered ManchesterUnited.sex, ManUnited.sex and Manutd.sex, Goodwill, and Fosters.