The movement is on! Google has greatly helped all new gTLD’s and there are many mainstream media sites covering gTLD’s daily. This is really great news in general for the domain industry as a whole and clearly the gTLD’s!
Although many of these stories relate to .com when talking about the new gTLD’s, like a new one today from the WashingtonPost.com with a title of:
“Who Needs .com? Domains When .Vegas, .PR, .NYC are Trending”
The story highlights several companies using gTLD’s like Republic.Bike, yet states: “The company uses republic.bike in ads. It still uses its original domain, republicbike.com; when people type in republic.bike, they’re taken to the “.com” site.”
Ok, so really, who needs .com? Republic.Bike does because, well Republic.Bike goes to RepublicBike.com as they stated? *Digging into it a bit further and the Republic.Bike site is a stand alone site, but has several links to its .com website like the About page and the companies logo for an example on the top of the site. Maybe the writer of the story was a little confused based on the quote mentioned above?
I do like the fact that new gTLD’s are giving a lot of people options. Similar to what many companies have done with owning more than 1 domain / website prior to new gTLD’s and these were often .com domain names.
Domain names are powerful and they provide amazing tracking options and so much more. Plus, you are not just limited to one domain! I have raved about domain names for YEARS and with the new gTLD’s it is almost like they have sparked things that have been available for over 30+ years.
Another “trending” extension as mentioned in the Washington Post article is .PR, which states Quinn Public Relations firm of New York is redirecting QuinnAndCo.com to Quinn.pr . .pr isn’t “new” and that is stated in the article but it is actually a ccTLD (country code top level domain) of Puerto Rico that was introduced in 1989. The catch, it cost $1,369 to register a .pr domain name Per Year at 101Domain.com according to its site.
Is .PR “trending”? That is something that would be speculative at best and heavily relating to the registration / annual renewal costs IMO. Add in the fact that .PR domain names are not live registrations, as it takes 7-10 days to register one during general availability. In general, .pr domains are used by less than 0.1% of websites. Not sure I would call that trending.
Also mentioned in the WashingtonPost.com article is .Vegas which according to Ntldstats.com currently holds about 15,000 .vegas domains registered.
Quoted in the article: “WHY “.VEGAS”?: Using “.vegas” will help the firm be more visible when someone searches for Las Vegas-area accountants with specialties like helping businesses with 401(k) retirement plans, says Shannon Hiller, the firm’s marketing director. Also, the firm was unable to get names like taxaccountant.com. The “.vegas” addresses take visitors to the “.com” site, which also serves the Salt Lake City office.”
Another redirect to .com?
So, yes… almost everybody in the story “needs .com” as the majority of the domain names mentioned in the story, redirect to… well, .com domain names?
I personally like new gTLD domain names because it gives people options. I didn’t always feel this way prior, but things change over time and I have seen several companies do really well with the new gTLD’s. Search engines are giving them some loving and ranking them well, but that one big hill to climb remains. Getting the general public to see republic.bike and know it IS a domain name. Adding www.republic.bike helps, but .com is just so natural, that even I end up typing things like republic.bike.com, which in the end is a sub-domain on bike.com.
* I updated the story with some more information, because the writer of the story stated visitors to Repubic.Bike: “they’re taken to the .com site”. I took that quote as meaning that the domain name redirects to RepublicBike.com, but in fact, the Republic.Bike domain is a stand alone website but with several links to RepublicBike.com.