Lexi Pandell of Wired wrote a very interesting headline for a story on Google using ABC.xyz, “Thanks to Google’s Alphabet, .Xyz Will End .Com Dominance” Lexi mentioned that she interviewed Daniel Negari earlier in the year and he gave his vision on .XYZ.
“We end the alphabet in ‘xyz’ and we should end domain names the same way.”
It turns out someone agrees with him. Yesterday, Google’s new holding company, Alphabet, revealed that it is making its online home at abc.xyz—a move that could signal an end to .com dominance for good.
That is probably a long shot bet, there have been companies using alt extensions for projects for years, the results of those projects have not ousted .com as the leader in domain extensions. To be clear this is certainly a win for Daniel and .XYZ. Mike Berkens told me when .XYZ was first launching that “Daniel is going to make money, I don’t know how everything will play out, but he will make money.”
The ultimate win would have been Google.xyz, and we know they are not doing that. The stars aligned properly for Dot XYZ, a company that likes to take chances picked Alphabet as a name, they could have the beginning with ABC and the end .XYZ for their domain name. We also have to remember that the public should not be using the address often, sure for research maybe, buy Ma and Pa Kettle will still be going to Google.com/cctld, YouTube.com and Gmail.com.
The other thing to remember is Google changes their mind a lot, they close projects and start new ones everyday. They could move to Alphabet.Google, who knows. The fact of the matter is this what domaining is, you get blurbs that move the fortunes of extensions up and down. Domain investors need liquidity, if this announcement brings about any kind of active secondary market for .xyz then more people than Daniel will make money. If not then down the road this will just have been another chapter in the GTLDwars.
From the article:
But the surprise news about Alphabet may dispel concerns about search rankings and shift the thinking about gTLDs, says Negari, who has control of eight gTLDs, including .college, .rent, and .security. “Obviously, Google believes in it if they’re rebranding on .xyz,” he told me after the news of Alphabet and its new URL broke. “This is the ultimate validation.”
The news hasn’t been bad for business, either: .XYZ normally gets 3,000 new registrants per day. Today, Negari said last night that they were on track to get 10,000.
When I mentioned Negari’s quote to him—the one about the alphabet ending in “xyz”—he laughed. “I guess now Google ends Alphabet with xyz, too.”
Read the full story here
There were a couple comments of note on Wired, Joseph Peterson who writes at DomainNameWire.com and comments here on several other blogs said this: