Google announced today on its company’s blog, its forming a new parent company to see all of its businesses calling it Alphabet.
The domain name of the holding company is not going to be Alphabet.com but the new gTLD abc.xyz.
“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google”
“Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet.
Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG”
For the record Alphabet.com is owned by BMW but is not resolving but was active back in March of this year, so Google most certainly could have bought the domain name Alphabet.com but instead went with ABC.XYZ.
Here is a screenshot of Alphabet.com when it was resolving:
Very bad choice.
Google will obviously bump into Disney and ABC.com trademarks they have protected in almost all classes.
Infringement lawsuit is coming …
Very bad say you? Imagine they would go with “abcdefghijklmnopqrstuvw.xyz”.
Trademark of “ABC” of Disney, oh yeah? More pop corn please.
A propos, maybe they went with abc.xyz because abcdefghijklmnopqrstuvw.xyz was already taken 😉
XYZ just had their t.co moment nice to see this play out for Daniel and team
Any thought of why Google decided not to use one of its own new TLDs?
Bill
Worked out pretty will for the .Co guys
I agree Mike, this is really big for xyz, big win for the entire gTLD space I think as well
Bloomberg seems to believe .xyz is a joke…
http://www.bloomberg.com/news/articles/2015-08-10/here-s-the-hidden-joke-in-google-s-letter-announcing-alphabet
I really didn’t think this .xyz extension had any legs. But you have to admire the chutzpah of Negari. This guy is a marketing ninja, or would that be sherpa or guru? The man can sell the sizzle. Kudos. Curious if he approached Google or an IP specialist like MarkMonitor or Marksmen approached him. & this gets announced in the same press release that announces Sundar is now the CEO of Google.
Wow. I mean, .wow!
Google.xyz as their main homepage. That’s the real answer for XYZ. I am not sure if it will happen in the near future.
Incredible feat. Great job Daniel. Will be hard for anyone in the new gtld space to beat.
Abc.xyz is terrible, but it makes more sense than your headline.
Would be very surprised if they haven’t already decided to buy out XYZ registry
I think so too
It’s a great example to show how the new TLDs work at their best. I don’t know how many real good .xyz domains there are, but there are plenty of good opportunities for brands among the +700 new extensions to support the story they tell.
This is not only good for xyz and the new gTLD space in general, but a big win for domain hacks!
What would be a comparable domain hack?
http://about.me is an example of a nice domain hack
Or as the matter of fact goo.gle…
Yes, the did applied for .gle and yes nic.gle does resolve. goo.gle does not, yet.
This is an interesting step Google is going for. They want a more elastic, limitless approach. It makes sense if you notice Google’s approach to growing email account storage size of if you look at all the web applications they provide that have so many possible uses. For example using Google Drive as a web page host or Google Alerts to watch your sites and monitor if your site was hacked and specific unwanted content was posted.
They want the ability to have a management company which oversees various companies that are within different industries, a step closer to dominating various markets. Question is, will they be considered a monopoly after going over board.
I’m definitely on Google’s side with this, but ambition could eventually cause them to grow to large and take hits, that’s always a risk I suppose.
Desus of nomsavior.com
The Delaware corporation income tax code exempts from corporation tax any company whose main activities are “confined to the maintenance and management of their intangible investments … and the collection and distribution of the income from such investments or from tangible property physically located outside of this state”.
Switching assets from the Google umbrella to Alphabet may limit liability while Google is under scrutiny for its ad business, and the right to be forgotten.