Minds + Machines announced they are going through the process of registering up to 30,000 Premium Names from across its wholly-owned portfolio of TLDs through its wholly-owned entity, Emerald Names, “so as to raise the visibility of its inventory amongst the broker and registrar channel, as well as with consumers”.
“As a result, these Premium Names will resolve to a “for sale” web site, whereas previously they returned a “not found” error when typed into a browser.
These Premium Names will also be listed for sale on the web sites of aftermarket brokers, and included in their electronic feeds of names for sale, which are carried by most major registrars, thereby providing greater exposure and more sales opportunities.
Brokers and registrars can be an important referral channel for both Premium and Super Premium names, as evidenced by the recent high-value sale of net.work. The costs to the Company of registering a name through Emerald are minimal and the Board looks forward to analysing the results of this initiative during the remainder of the current financial year”.
The company also announced that they have “Premium Name sales teams are now operational in the UK and US”.
So it looks like Minds + Machines is going down the Frank Schilling route to who set up North Sound Names and has over 207,000 domain names registered.
In other news Minds + Machines announce On October 2nd 2015, .Miami will enter General Availability.
On 12 October 2015, both .law and .abogado will both go into General Availability (“GA”). For the first time, the Company will run an early Access Program (“EAP”) in .law and in .abogado.”