A great video has been posted by the the Dot London registry that features interviews with real registrants of .London domain names talking about why they generally traded in their .com or .co.uk domain name for a .London domain and how its helped their businesses.
Many of the people interviewed chat about how a .London address helped their business get a higher ranking on Google.
The Video is entitled Your City. Your Domain.
It’s a video that any Geographic new gTLD registry could use to show their residents why they should own a domain name in their city’s new gTLD.