The brand protection company Corporate Service Company (CSC) published its bi-monthly New gTLD Utilization Report (newgtld.report) yesterday “with expanded metrics and analysis around dot brands”
In the July Report CSC saw a significant increase in .Brand new gTLD’s registrations.
There are now over 2,050 registrations under .Brand (and closed) top-level domains, up 55% since the May report”
According to the report, the number of new gTLDs in the Alexa Top 1 Million is 3,945 up 4% from the May report.
The new gtld.report also has an “Alternative Top 10 TLD’s List which includes a “New gTLD Indicator” ranking which is derived by a “simple ratio which compares the # of domains for the TLD in the Alexa 1M with the registration volume for the TLD. We then indexed the ratio against .com (assigned a score of 100), which currently is the most globally utilized TLD in order to assess a New gTLD’s relative penetration of the Alexa 1M”
The 10 new gTLD in the Alternative top 10 list are in order based on the highest New gTLD Indicator Ranking:
“In this period, 9 out of the Alternative Top 10 TLDs remained the same, .work moved down and.wiki was the new entrant.
This makes it the third consecutive report that .media has held the #1 position in terms of penetrating the Alexa 1M when taking into account the TLD’s registration volume.
Since our last report, .wiki showed the greatest increase in its New gTLD Indicator score.
Factors such as TLD launch dates and the pace of registration volume changes will cause oscillations in rankings. For example,
.work was number six in the last report, but is now in 20.”
Could the CSC New gTLD Indicator signal the future global value of TLDs?
Only time will tell, but we are compelled to follow these developments because they may be an indicator of consumer perception and search engine treatment of New gTLDs.””