.XYZ Buys The New gTLD .Security From Symantec

According to a post on its Corporate blog last night .XYZ announced that it acquired the new gTLD .Security

“Coming to you in late-2015, .Security will be the domain for security-related entities, professionals, and all companies that would like a secure and authoritative online presence.”

.Security was originally applied for by three companies, Defender Security Company (DefenderDirect.com), Donuts and Symantec Corporation who won the rights to operate the extension after a private auction.

Symantec was going to use the extension on a somewhat closed basis, to to help secure domain names under other new gTLD’s

Separately, Amazon won the rights to operate the new gTLD .Secure.

.XYZ is the new gTLD with the most registrations. According to ntldstats.com,  .XYZ had as many as 989K registrations but many of these have already expired and RegistrarStats.com is showing ,XYZ having 832,174 domains, after deleting 101,372 .XYZ just yesterday. A third site is showing .XYZ down to 825,000 registrations as domain name are expiring everyday from the free Network Solutions .XYZ giveaway.

Here is the rest of the .XYZ blog post:

.Security for small businesses

It’s human nature to want to protect yourself, your family, and your business. That’s why the business of security is everywhere. From private security to building security, every city is teeming with these companies. Each employee is a security professional, and every office is its own business. With .Security, each of these SMBs will have the opportunity to start or grow their online presence with an industry-specific domain name!

But .Security isn’t limited to just people. With all of the new services coming online, there is a growing need for internet security. .Security also serves as a reputable designation for the businesses that are keeping us safe on the web.

Regardless of what type of security your business offers, you can take advantage of keyword or location-based .Security domains. For example:

Private.Security
DowntownLosAngeles.Security
ComputerSoftware.Security
HomeSurveillance.Security

Innovative use cases

Just the way the other domains in the XYZ family are unrestricted, so is .Security. That means any end user has the opportunity to register a .Security and use it in an innovative way.

What creative ways would you use a .Security domain name, #GenXYZ? Off the top of our heads, we’re thinking how you can:

Provide and ensure your customers a secure web experience:

OnlineShopping.Security
TaxReturns.Security

Publish informational sites on your product or company’s security efforts:
FraudAlerts.Security
IdentityMonitoring.Security
Represent your business’s offerings with a descriptive domain:

JiuJitsuStudio.Security
MusicFestivals.Security

Foster investor relations with your ticker symbol:
GDDY.Security
NAME.Security

Now with .Security, our XYZ family is looking more and more complete. With .College as the knowledge-driven domain, .rent for property rentals, and .xyz – our flagship product and staple for every website, everywhere – individuals and businesses have a choice when growing their online presence.

More information about .Security to come, including the possibility of offering an innovative software as a service (SaaS) with each domain. What are your thoughts on welcoming .Security to our mix? Let us know with a tweet, Facebook message, or a good ol’ email at hello [at] gen.xyz!