Interesting story today in Vice.com about the o domain name Milk.com which is still owned by the original registrant Dan Bornstein who registered the domain way back in July 1994 when domain names were free.
In an interview with Mr. Bornstein he revealed he registered Milk.com just to use as a cool email address, never thought it would be worth a lot millions and he would probably sell it for ten million dollars but it “wouldn’t be an easy decision.”
Here are the other highlights from the Interview:
“The reason I got a domain at all was for email. Back in those days, everyone used their work email address as their personal address, and I was unsatisfied at work. I realized that I’d have to switch email addresses every time I switched jobs, so that’s why I got my own site. Once I had the domain I figured I’d might as well have a website on it.”
“What made you choose the domain “milk.com”?
It was a running joke between a friend and me. At the time, dan.com was available, daniel.com was available, and in retrospect those would’ve been valuable domains to have, but I didn’t want to be “firstname.lastname@example.org.” This friend of mine, for vaguely justifiable reasons, called me “milk boy.” So I was like “oh, milk.com is available.” It was a short word and kind of memorable, so that’s why I picked it.”
At the time you must have had no idea that the internet would grow like it did and dairy companies would end up gunning for the name, right?
No way. I certainly wasn’t like, “This thing is going to be worth millions!”
Could you ever see yourself selling it? Do you see yourself going to your grave with milk.com?
On the one hand, I’d love to say that I’ll have it forever and I’ll die with it. But on the other hand I do live in the real world and life is expensive. If someone came forward with a $10 million offer, and they were really serious, I’d probably go for it. I mean, that would be enough for me to retire on. It would make a significant impact on my lifestyle. It would represent a certain amount of personal freedom and it’d be hard to turn that down on principle.
You sound like you’d struggle with that though. It seems like it’s important enough to you that it’d be a difficult decision no matter what.
Oh yeah, it would not be an easy decision. Even at $10 million.