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TheDomains.com

One Company Just Spent Over $150K In .Apartments Domains & Donuts Makes Over $220K Just In Day 1

May 25, 2015 by Michael Berkens

Donuts just I believe set a new gTLD record for selling 21 new gTLD’s on the 1st day of the Early Access Program (EAP) in which wholesale prices are $10K and retail prices range from around $11K to $12,500.

Meaning that Donuts took $210,000 in just EAP fees for day 1 of EAP plus many of those domain name also had a premium price.

One company, registered 16 domain names on the 1st day EAP spending what basically amounts to what they could have spent to apply for the whole .apartment new gTLD by paying the ICANN fee of $185,000.

The Apartment Company of Omaha Nebraska got 16 1st day EAP domain names.

According to their website the company is a “privately owned and operated boutique real estate brokerage, syndication, and multi-family property management firm, specializing in multi-family execution, with an emphasis in frontline creativity and applicability.

The Apartment Company has been syndicating multi-family investment property since 1992. Before starting the company, the founders and co-chairs each spent 20+ years working in the multi-family and real estate Investment arena.

The Apartment Company has purchased more than 4,000 multi-family units in San Diego, Las Vegas, and Reno and controls over $250 million in assets.”

Here are the 21 domain names registered in day 1:

atlanta.apartments

austin.apartments

bayern.apartments

boston.apartments

calgary.apartments

chicago.apartments

dallas.apartments

dc.apartments

denver.apartments

find.apartments

houston.apartments

lexington.apartments

new.apartments

ny.apartments

omaha.apartments

orlando.apartments

rent.apartments

sandiego.apartments

search.apartments

seattle.apartments

sf.apartments

I had EAP day 2 orders on three of these domain names and were pretty surprised and none to happy to see them taken on day 1.

Another 16 domain names were registered on day two and three of EAP:

brooklyn.apartments

buy.apartments

dubai.apartments

lasvegas.apartments

manhattan.apartments

penthouse.apartments

studio.apartments

city.apartments

corporate.apartments

furnished.apartments

hollywood.apartments

newyorkcity.apartments

renting.apartments

tokyo.apartments

toronto.apartments

vancouver.apartments

So for those that have been banking on getting domain names on day 5 of EAP that strategy’s time my have past.

Another 65 domain name were registered on day 5 of the EAP where the retail price is somewhere around $200 plus of course many of these had premium registration prices as well (although I’m sure more were registered since the last zone file update):

arizona.apartments

arlington.apartments

assistedliving.apartments

auckland.apartments

aventura.apartments

baltimore.apartments

bangkok.apartments

barcelona.apartments

beach.apartments

beijing.apartments

belgrade.apartments

berlin.apartments

best.apartments

brickell.apartments

brussels.apartments

cairo.apartments

california.apartments

capetown.apartments

caribbean.apartments

charleston.apartments

charlotte.apartments

cincinnati.apartments

cleveland.apartments

columbus.apartments

detroit.apartments

exclusive.apartments

fl.apartments

florida.apartments

forrent.apartments

fresno.apartments

hotel.apartments

indianapolis.apartments

jacksonville.apartments

jakarta.apartments

jeddah.apartments

jerseycity.apartments

kansascity.apartments

lisbon.apartments

longbeach.apartments

losangeles.apartments

luxe.apartments

madison.apartments

madrid.apartments

milan.apartments

milwaukee.apartments

minsk.apartments

montreal.apartments

moscow.apartments

mumbai.apartments

nashville.apartments

oklahomacity.apartments

raleigh.apartments

rentals.apartments

russia.apartments

sacramento.apartments

saltlakecity.apartments

sanantonio.apartments

sanfrancisco.apartments

santamonica.apartments

senior.apartments

stlouis.apartments

student.apartments

tampa.apartments

texas.apartments

tulsa.apartments

university.apartments

Filed Under: Domain Industry, Donuts, New gTLD's

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. jZ says

    May 25, 2015 at 8:24 pm

    nice for donuts but i wonder what their renewal rate is these days. they seem to have stopped talking about it. i’m guessing its getting close to going below 40%.

  2. Peter says

    May 25, 2015 at 10:02 pm

    So two-letter registrations are now available right from the beginning? Interesting.

  3. Michael Berkens says

    May 25, 2015 at 10:06 pm

    Peter yes

    collision is over the ccTLD issue seems to have been resolved and there are a 1M domains to come

  4. nidal kadri says

    May 25, 2015 at 11:25 pm

    it came to my attention that they registered: Bayern.Apartments for $10,000 in day 1 and the .com is available!

    I had registered: BayernApartments.com today.

  5. Xavier Lemay says

    May 26, 2015 at 12:50 am

    Sounds like false information to me….

    • Domain Shame says

      May 26, 2015 at 2:06 am

      How so ? You are accusing Berkens of lying or providing false info ?

    • web.apartments says

      May 27, 2015 at 10:30 am

      As someone who purchased a dozen .APARTMENTS gtld’s via EAP, and missed out on a dozen more, I can assure the “Xavier” that Mike is 100% accurate in his blog post.

  6. nick marr says

    May 26, 2015 at 2:00 am

    These are going to be a long term investment , today the public are still not used to these types of domains I invested in a domain ‘Property.House’ knowing that to put a website on this domain will be confusing for users.

    • Davd Wrixon says

      May 26, 2015 at 7:25 am

      To paraphrase a famous investor:

      A Long Term Investment is a Short Term Investment that has gone Pear Shaped!

  7. Phil says

    May 26, 2015 at 7:21 am

    If Google continues to favor the new gTLDS in Adword campaigns for relevancy score as Bill Hartzer from globe runner has shared with his white paper data . This will turn out to be a smart play for Richland.com

    • Phil says

      May 26, 2015 at 7:24 am

      Forgive me richdale.com

  8. bla says

    May 26, 2015 at 7:22 am

    you missed some for EAP2/3 like holiday.apartments

  9. Michael Berkens says

    May 26, 2015 at 7:43 am

    Xavier

    So to be absolutely clear I’m not a shareholder in Donuts (and unfortunately) they never hired me or ROTD as a consultant

    so I get no share of any of donuts eceipts or profits (again unfortunately) but the numbers are the numbers

    I hate putting in 3 orders on day at around $3,500 per, and coming away with nothing

    so not good news for me as a domain investor, but as a blogger I have to recognize

  10. Michael Berkens says

    May 26, 2015 at 7:53 am

    Bls

    As I said I only saw what is in the zone file when I pulled it there are 100 more domain since i pulled the zone file

  11. Omaha.Community says

    May 26, 2015 at 10:40 am

    The link to “The Apartment Company” in this article is not the same company that registered the aforementioned domains…these are two entirely different companies. It appears as though the Richdale Group of Omaha is behind “The Apartment Company” that reg’d these domains (email address is listed in whois).

  12. SoFreeDomains says

    May 26, 2015 at 11:07 am

    The new gTLDs are getting more interesting and I think we have not heard enough.

  13. Domainer Extraordinaire says

    May 26, 2015 at 6:38 pm

    A fool and his money are soon parted.

  14. Logan says

    May 26, 2015 at 8:01 pm

    Spending a ton of money on gTLDs when they would be much wiser to remake Richdale.com in responsive design to optimize for all the mobile traffic surely going to their site.

    • web.apartments says

      May 27, 2015 at 10:34 am

      Suggesting that a company who is invested heavily in Omaha Apartments, should not own the domain name “Omaha.Apartments” and instead invest 1000’s of dollars on over-optimizing an unrelated .com is perhaps the dumbest comment yet on this string.

      Folks, the new gTLD’s are here to stay!

    • jb says

      May 27, 2015 at 11:23 pm

      Maybe they have a university degree, that is why they went for what books say instead of real life.

  15. Indy Boomers says

    June 3, 2015 at 6:45 am

    That great for donuts and the step of changing domains according to their niche will give excellent response in future, but it can confuse the regular visitors sometimes because now we can have same domain name with huge options, villas, appartments, websites, dentist and so on.


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