Donuts just I believe set a new gTLD record for selling 21 new gTLD’s on the 1st day of the Early Access Program (EAP) in which wholesale prices are $10K and retail prices range from around $11K to $12,500.
Meaning that Donuts took $210,000 in just EAP fees for day 1 of EAP plus many of those domain name also had a premium price.
One company, registered 16 domain names on the 1st day EAP spending what basically amounts to what they could have spent to apply for the whole .apartment new gTLD by paying the ICANN fee of $185,000.
The Apartment Company of Omaha Nebraska got 16 1st day EAP domain names.
According to their website the company is a “privately owned and operated boutique real estate brokerage, syndication, and multi-family property management firm, specializing in multi-family execution, with an emphasis in frontline creativity and applicability.
The Apartment Company has been syndicating multi-family investment property since 1992. Before starting the company, the founders and co-chairs each spent 20+ years working in the multi-family and real estate Investment arena.
The Apartment Company has purchased more than 4,000 multi-family units in San Diego, Las Vegas, and Reno and controls over $250 million in assets.”
Here are the 21 domain names registered in day 1:
I had EAP day 2 orders on three of these domain names and were pretty surprised and none to happy to see them taken on day 1.
Another 16 domain names were registered on day two and three of EAP:
So for those that have been banking on getting domain names on day 5 of EAP that strategy’s time my have past.
Another 65 domain name were registered on day 5 of the EAP where the retail price is somewhere around $200 plus of course many of these had premium registration prices as well (although I’m sure more were registered since the last zone file update):