Google is planning on launching buy buttons in mobile search only, there will not be buttons when someone searches on desktop. One has to wonder how all the advertisers who spend big money on Adwords will feel about this. Engadget stated there are several reasons why this will be mobile only. The biggest reason ? Mobile searches outpacing desktop searches. The Wall Street Journal is responsible for breaking the story.
Google’s getting ready to face Amazon and eBay, according to The Wall Street Journal, and will be adding buy buttons directly to its search results. You’ll see those buttons accompanying sponsored results under a “Shop on Google” heading — they won’t be used for non-sponsored links returned by the algorithm — when you search for products on mobile devices. Upon clicking one, a separate product page will load where you can pick sizes, colors and ultimately complete your purchase. Any product you buy will still come straight from retailers, the WSJ says, so it doesn’t sound like Google’s stocking up warehouses with goods like Amazon does.
However, some major retailers are apparently worried that they’ll get stuck with back-end order fulfillment with no real customer interaction. Since Google wants to remain in good terms with them (they are some of its largest advertisers, after all), it will give shoppers the choice subscribe to their marketing programs. That typically means mailing lists and the like, so the company’s giving them access to customers’ info, most likely names and addresses.
Read the full story on Engadget