When visited, GDDY.com takes individuals to GoDaddy’s Investor Relations page, enabling anyone to quickly find out more about the company. Right of the Dot, LLC, a domain name consulting service, helped broker the sale of the name.
Mike McLaughlin GoDaddy Senior Vice President and General Manager is quoted as saying:
“We knew the majority of people typing in GDDY.com would want to know more about the company, so it made sense to get the name and point it to our Investor Relations page, there are a lot of companies, large and small, that miss the opportunity to use domain names to make it easy for visitors. The right domain name gets visitors exactly where they want to go, eliminating extra steps and time.”
“Our goal is to help small businesses be successful and part of that is informing them about best practices,” and to give credit where it’s due, Right of the Dot, LLC did a great job in helping us get the name in a timely and affordable fashion.”
About 20% of the Fortune 500 have their stock ticker as a domain name.
Of the nearly 100 domain names, only two use it direct people to their investor relations page. Most have their domain names pointing to their home page.
Right of the Dot’s President and Director, Monte Cahn is quoted as saying:
“As a valued partner, when we saw what the GoDaddy stock symbol was going to be and knowing how important this would be for them, we immediately began the acquisition process for GoDaddy, we have helped hundreds of companies with premium and strategic domain acquisitions and sales for branding, online naming projects, products and services in all kinds of key words and domain extensions.”
“GoDaddy gets it as an online industry leader so having the right domain name for their investors was a smart acquisition on all sides.”
Disclaimer: The publisher of TheDomains.com Michael H. Berkens is a Director of RightoftheDot.com