Jennifer Schoelwer wrote an article on the FairWinds Partners blog that delves into gaining momentum for branded top level domains. The article is focused on .brands, not generic strings open to everyone. The article takes a look at French bank BNP Paribas and the steps they have taken to explain their upcoming .bnpparibas to their customers. Jennifer ends the article, “It is clear is that brands will – and have – set a new standard for online trust and consumer experience.”
From the article:
While generic top-level domains like .SUCKS and .PORN have made headlines in the past few weeks, many in the domain name industry predict that 2015 will be the year that branded top level domains — such as .NIKE and .BMW — emerge as content-rich and secure consumer destinations on the Internet.
So with Q1 of 2015 behind us, are branded top-level domains beginning to emerge as appealing new destinations?
Yes.
As we have noted in earlier posts, large brands like Marriott International and luxury fashion brand Chloé have already launched their “nic” pages, the first step to launching more content across their branded top-top level domains.
Now French bank and financial services firm BNP Paribas has made waves in the .BRAND space by launching two customer-facing campaigns within its top-level domain.
Read the full article here
Hello Ray,
Gaining Momentum ?? Or gaining Abitrage money velocity to appear to be gaining momentum ??
We are all experiencing the early stages of a Shake out in Reg Companies. We foresaw this coming close to three years ago. If you don’t believe us go back through Ricks Historical Archives and get the real truths of whats happening right now. We have seen many other nascent Markets react very similarly to the current shakeout. Go-Daddy was first to spin off and be an example of the coming carnage.
Our advice to all Domainers is be very carefull of the New Quasi-Derivative offerings, the past is stacked against them being worth anything at all.The Regs are Front Running the unsuspecting investors as we speak. This whole New Quasi- Derivative debacle will be similar to the CMO Derivatives Banking Fiasco, mark our experienced words. JAS 4/20/15
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Jeff this article written by FairWinds is not talking about extensions domain investors can register. It is talking about a brand like Nike or BNP Paribas and their own closed extensions for their individual brand.
Thanks for the heads up Ray. Our statement above is very clear regardless.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
@Ray
Be it open tlds or .brands i do not see any traction in gtldville. Starting to look like a haunted ghost town actually.
Ethan the author wrote about new .brands, they don’t care what gtldville looks like, if you read the article BNP Paribas basically put together an initiative to inform clients about the change. Brands will control their own destiny if they make the move to do business on something like .Nike the customer will eventually get the hang of it. I am sure the .com will redirect to the dot brand.
I am curious how something that wasn’t populated yet is looking like a ghost town ? Doesn’t the town have to be established and vibrant first, then change comes along and makes it a ghost town ?
Look many strings may be failures in the eyes of domain investors and some may get sold for $1 to a better operator, I think we are still early in that game.
Domain investors should not be dipping any funds into these unless they are prepared to renew for 5 years minimum and prepared to lose every penny for a chance that some strings hit and there is a big payoff.
Again IMO