Christopher Hofman from European Domain Centre interviewed Roland LaPlante and Brett Samuels from Afilias on the eve of .Poker going live.
Brett Samuels listed a number of high profile brands among early stage registrants including basically any Vegas casino on The Strip such as MGM and Treasure Island, general betting sites and news sites such as PokerNews.
Here is an overview:
Casinos: Bally’s, Borgata, Caesars Palace, Mirage, Monte Carlo, etc.
Online gaming sites: Bovada, Fulltilt, Grosvenor, World Series Poker, etc.
News/Blogs: PokerNews, Boyle Sports Poker
From the interview:
So why should you go for a .poker domain name?
Roland says that “.poker is all about branding and memorability in a very competitive business. It’s time to understand that .com says nothing about your brand. It’s a random term. This is a unique opportunity to get a much more effective marketing address”.
In addition to talking to Afilias, Christopher also spoke with a former employee of the largest gambling site in Denmark. It will be interesting to see if affiliates take to .poker domains. While the U.S. market is only active in three states, the European market is vibrant.
Read the full article here