Jack Loechner wrote on MediaPost that the next three year forecast for global ad spend growth is better than the last twenty. The article took a look at a recent study from Zenith Optimedia.
No surprise the greatest area for growth is in online video which is expected to grow at an average 29% a year through 2017.
From the article:
According to the new Advertising Expenditure Forecasts from ZenithOptimedia, global adspend will grow 4.4% to reach $544 Billion US in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections. Adspend will then slow down slightly in the absence of these events, growing 4.8% in 2017. These forecasts for each year are above the average annual growth rate for the last 20 years (4.2%), and well ahead of the average for the last 10 years (2.8%).
Read the full article on Media Post
Hello MHB,
We are expecting a $Trillion+ , The Battle for Eyeballs is getting HUGE. We are expecting .COM Platform Extension Holders will be biggest winners. Thanks for the heads up MHB
JAS 4/12/15
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Amazing and disturbing that US Presidential campaign spending would be so large as to affect the global totals.
Are any parking platforms looking into video-ads as parking monitization? It would make the landing pages feel more alive and less 1996’ish.
This is amazing. I think personal devices (iphone, etc.) have pushed these numbers to new heights. The internet is truly coming into its own.