Global information assurance firm, NCC Group released the results of The New Internet Study, today of 10,000 people.
NCC Group questioned 10,000 consumers across the US and UK regarding their attitudes to these new gTLDs.
49% of respondents said they felt uncomfortable visiting a web site using a new gTLD domain.
42% of web users reported feeling less secure online since their introduction while 35% feel just as secure.
Other finding from the study:
· 45% of those we surveyed said they would feel more likely to visit sites with new gTLDs if companies were clear about the steps being taken to protect users’ personal information.
· UK respondents are more comfortable visiting sites with new domains than their US counterparts (14% vs 12%, respectively)
· US consumers are more likely to feel less secure as a result of the changes to gTLDs than their UK peers (46% US vs 39% UK, respectively)
· Baby boomers (those born in 1964 or earlier) are more likely to feel much less secure with these additional domain extensions than millennials (those born between 1980 and 1996) and generation Xers (those born between 1965 and 1979).
Of course the new gTLD’s have only been introduced to the market for one year so I’m not sure the results are that surprising
According to data from NCC Group’s Domain Abuse Monitoring service 50 of the new gTLDs have already been used to launch phishing emails in the last ten months alone.
The survey was conducted in collaboration with IDG Research Services.
Data collection took place online among US and UK consumers 18 years or older during October 2014.
A total of 10,000 consumers (5,000 from the US and 5,000 from the UK) who regularly use the Internet for transactional activities such as online banking and shopping or managing investments or healthcare services, completed the survey.
Participants were fairly equally split by gender (51 percent female; 49 percent male) and represent a range of age groups: 36% were under the age of 35; 27% were between 35 & 49 years old, and 37% were 50 or older.
NCC Group is a global information assurance firm, passionate about making the Internet safer and revolutionizing the way in which organizations think about cyber security. Through an unrivalled and unique range of services, the company provides organizations across the world with freedom from doubt that their most important assets are protected and operational at all times.
Listed on the London Stock Exchange, NCC Group is a trusted advisor to more than 15,000 clients worldwide.
Headquartered in Manchester, UK, NCC Group has 20 offices across the world and employs over 1,000 specialists in information security, assurance and technology.
NCC Group delivers security consulting, software escrow and verification, website performance, software testing and domain services.
IDG Research Services specializes in marketing and media-related research for technology marketers. As a division of International Data Group (IDG), the world’s leading technology media, data, and services company, IDG Research Services brings the resources and experience of a large, global company to its clients in the form of a small, customer-focused business.