inc42.com published a story about how BufferApp.com purchased the domain name Buffer.com for $600,000.
Interestingly the company itself, Bufferapp.com, published a lot of details about the acquisition of the domain name which took almost 2 years to complete from first contact with the owner of the domain.
The company BufferApp.com did not mention the price it paid for Buffer.com in their blog post, you will have to read the inc42.com story how they got to the $600K figure.
Here is a few real interesting point on the BufferApp.com corporation’s blog:
Most well-known companies all had “placeholder” domains for a long time before they got their actual name as their domain too:
- Square was squareup.com
- DropBox was getdropbox.com
- Facebook was thefacebook.com
- Instagram was instagr.am
- Twitter was twttr.com
- Foursquare was playfoursquare.com
The company noted from the first initial contact with the previous domain owner this is what it took to get the deal done:
- Emails sent: 16 (as of Feb 2nd 2015)
- Emails received: 8 (as of Feb 2nd 2015)
- Phone calls placed: 34 (dialing, not necessarily connecting – as of Feb 2nd 2015)
- Time elapsed between first contact and effective domain transfer: 624 days (June 5th 2013 – Feb 19th 2015)
Seems that the corporation bought the domain name last month and the parties used escrow.com according to the screenshots on the site.
buffer… did you say buffer? i use to run a floor buffer for a living. ok… i was only 16 but it was hard work.
A very very interesting acquisition! Bob was probably also issued some Buffer equity–i.e.,if he sold the domain for less than $1m.
IDH.club