According to a press release we just received DomainDiction, a PR and marketing agency dedicated to the domain industry, announced that Jennifer Wolfe, “the world’s leading expert on TLDs for brands”, will be joining the DomainDiction board of directors.
” As a valuable new addition Jennifer will provide vital strategic guidance and experience with the C-suite among top global brands who are currently launching and creating strategy around their Top Level Domains.
“DomainDiction works closely with Top Level Domain clients who range from multi-portfolio new gTLD applicants to entrepreneurs that have recently entered the world of Top Level Domains.
“DomainDiction works with a great number of diverse industry players including .Global, .Club, .Luxury, .Bible, .GOP. Uno, .Tattoo, .Surf, .Cooking and many more both past and present.”
Jennie-Marie Larsen, CEO of DomainDiction, said
DomainDiction aims to be the world leader for PR & marketing services in the domain name space. We are thrilled to have Jen Wolfe, a recognised expert on global brand advisory at the executive level, joining us during this evolutionary period of global brand thinking and helping us deliver use programs for Top Level Domains owners and strategic users.
“There’s no doubt that the new domain names are going to significantly change the Internet for good.”
“It’s exciting to be at the fore-front of this growing industry. Working together with DomainDiction we will be able to advise brands on how to take advantage of these opportunities to grow their online presence, dominate their vertical and interact with customers in ways that were previously unimaginable.”
Working with top global brands in media, technology, retail and consumer goods, Wolfe leads strategic planning at the executive level to help her clients navigate the complex and changing landscape of gTLDs and a new holistic approach to digital strategy.
Jennifer’s most recent book, Domain Names Rewired, predicts trends in the next generation of the Internet based on interviews with executives from Procter & Gamble, Microsoft, Yahoo!, Time Warner, Inc., Re/Max, Verizon, Scripps Networks and others, and is widely recognized as a leading authority on the subject.
We are hearing more now about marketing professionals and domain professionals blending areas of expertise. Perfectly logical, even necessary. This is the direct result of business becoming increasingly more reliant upon generic domains as portals for entire industries. There are no legitimate strategies which can afford to ignore the momentum of relevant domain names as a foundational branding & marketing elements.