L’Oréal Wins New gTLD .BEAUTY Beating Donuts & Minds + Machines/Adding To Its Huge Vertical

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L’Oréal has won the new gTLD .Beauty beating Donuts and Minds + Machines.

We reported earlier today that L’Oréal also won the rights to operate .Hair

L’Oréal was also the sole applicant for .skin and .makeup so L’Oréal has basically cornered the new gTLD market for that vertical.

Interestingly the company withdrew its .Brand application for .LOREAL but who needs that when you own all the keywords in the vertical.

If your wonder no one applied for .Cosmetics

 

 

 

 

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  1. Louise says

    There was debate, should a generic be allowed to be closed. Guess ICANN has made a decision on that! Here is L’Oréal ‘s plan, according to the NY Times in 2013:
    In its proposal for .beauty, L’Oréal said it intended initially to reserve second-level domain names — like personal.beauty — for itself, eventually opening up the domain to its own business units, selected licensees and partners.
    .beauty will have limited availabiity.