Stuart Fuller, director, commercial operations at NetNames spoke with FE Brandwagon/FinancialExpress.com and gave his view why the new gtlds are more memorable and why brands can have more security if they take the time to get their own Dot Brand. NetNames also put together a couple of graphics on the topic.
From the article:
Could you elaborate on how the new domain system will change the internet landscape?
I hope we see a safer environment, one where innovation is fostered and where brand holders built interactions with customers based on user experience rather than just search and the race to the top of Google rankings. Whilst today there is a clear difference between old and new, we expect to see the two become a single experience in the future. Many brand holders and companies will now have the opportunity, potentially for the first time, to register and use the domain names that match their digital assets rather than being forced to take the leftovers of others. Whilst many businesses will still view .com as their key domain name, only a tiny percentage of 4-digit .com domains are available to register today. Compare that with a .group, .website or even a .ninja. That’s where the opportunities of the new domain name program comes into its own.
Read the full article on FinancialExpress.com
It is a common mistake. The ccTLDs don’t have to be memorable because the people using them identify with them in a way in which they do not identify with .COM or other gTLDs. It will take some time for the new gTLDs to develop that kind of unconscious association for their communities.
Most definitely not more memorable than .US. And I seriously doubt more memorable in Europe and the UK than .co.uk (and soon .uk?).
This is simply a sales pitch. More brand protection opportunities for NetNames.
So the argument rounds up heavily.
I don’t believe the poll whatsoever.
I agree with you, Joseph. The survey is created to get some positive conclusions – as simply as that. As they say in capital letters “4 out of 10 thinks that it will be easier to find what they search for online” – ok, so there are actually 6 who don’t agree.
Don’t get me wrong, I’m a believer in many of the new gTLDs, but for God’s sake do a decent, objective survey