Donuts, which we can only assume won a private auction for the new gTLD string .Gold against the World Gold Counsel (WGC) which operates Gold.Org

The new gTLD .Gold was scheduled to got to an ICANN Last Resort auction later this month.

Here is some information from WGC application”

“The Applicant is a wholly owned subsidiary of the World Gold Council, a non-profit organisation tasked with the market development for the gold industry (collectively referred to as the World Gold Council Group). Working within the investment, jewellery and technology sectors, as well as engaging in government affairs, the World Gold Council’s purpose is to provide industry leadership, whilst stimulating and sustaining demand for gold. Thus, the World Gold Council is involved in every single current application of gold, while also prospecting for new uses for gold, ranging from nanotechnology to new investment products.

The World Gold Council Group has 23 members that comprise the world’s leading gold mining companies, representing approximately 60% of global corporate gold production. Members are active across a wide geographical spread covering markets such as Australia, India, Canada, Africa and China. Based centrally in the UK, the World Gold Council Group works throughout Europe, the US, India and the Far East, engaging with key global and regional stakeholders, partnering with experts in industry and academia to educate decision makers and communicate the value of gold.”