According to Bloomberg.com, Shoes.com has sold
“Brown Shoe Co. (BWS), owner of the Famous Footwear retail chain, sold its Shoes.com online division to a closely held Seattle company pushing into a market
Shoeme, parent of OnlineShoes.com and Shoeme.ca, is purchasing Shoes.com for an undisclosed price, the companies said in separate statements today. ”
“Shoeme Chief Executive Officer Roger Hardy has been working to move into footwear retailing on the Web. After selling Vancouver-based Coastal Contacts Inc., for C$430 million ($370 million) earlier this year to French eyeglass-lens maker Essilor International SA, he has been pumping the proceeds into the online shoe business, starting with the July acquisitions of OnlineShoes.com and Shoeme.ca.
“Coastal Contacts was one of the biggest e-commerce success stories to come out of Canada, if not the biggest,” said Sucharita Mulpuru, an analyst at Forrester Research Inc. “Hardy is a very smart guy.”
When Shoes.com is added to his portfolio of footwear sites, the combined companies will generate 2015 sales of about $315 million, with 75 percent of that in the U.S., Hardy said in an interview.”
“Brown Shoe, based in St. Louis, has been closing stores in recent years to boost profits.
“The company has more than 1,200 stores and generated sales of $2.51 billion in its latest fiscal year, mostly in the U.S.”
