Taryn Naidu sat down with TheStreet.com and discussed what was going on with Rightside and the new gtlds. One of the first things the interviewer asks if there is any prestige around .com ? Naidu replies that .com has no meaning and it takes 6 to 8 searches to find an available .com right now.
Watch the video below
Joseph Peterson says
Not a bad interview. He accentuates the positives and sidesteps some drawbacks. Sensible and very little hype.
Still, nobody ever cared that the .COM in Ebay.com or Facebook.com or Amazon.com or Twitter.com “means nothing”. If Rightside were asked which meaningful TLDs these branded companies ought to switch to, then the answer would involve some uncomfortable squirming.
Likewise, the direct question of .COM prestige was evaded rather than addressed. And the interviewer didn’t think to ask about nTLD / .COM ambiguity. Chicago.lawyer is no more meaningful than ChicagoLawyer.com. And there are definitely some issues to be considered for anybody who builds a website on only 1 of these without the other.
In other words, the argument that nTLDs are superior to .COM because the latter has no meaning is basically spurious. And the supposed advantage of nTLD availability over .COM unavailability may be mostly a mirage. Instead of 1 domain, many brands will now be required to buy 2. A short-term convenience may prove a long-term tax for many people.
“If Rightside were asked which meaningful TLDs these branded companies ought to switch to, then the answer would involve some uncomfortable squirming.” Well-said!!! .com has meaning. It means global. It means credibility. It means prestige. It means you can expand your business to any new product or industry. When you join .com, you join a franchise of global brands.
Xavier Lemay-Castonguay says
That’s why I want a .less witch is .com. You don’t hear it.
Think of a file name.
By default, Windows and Mac will only show the “NAME” of the file.
To me an – extension – CAN NOT be part of the NAME.
ex: MyFavorite DOT Movie
Now the name of the file is MyFavorite.
It’s sounds so dumb to say “dot” between words. It’s breaking the power of the name and its functionality.
An extension should not be a word.