The Sporting News reported that Syracuse.nyc was registered by Tyler Wilkinson and Peter Bard at A Dime Back, a UConn-centric blog.
UConn is one of the best Basketball teams in the Country and a rival to New York State based Syracuse.
The domain name Syracuse.nyc is now being used to promote UConn while simultaneously trolling Syracuse fans.
Now Syracuse.nyc directs people to a wesbite that hails the Huskies as “New York’s College Team” while flashing photos of UConn’s championship team and Kemba Walker, among other famous moments.
Read the full story on SportingNews.com
Looks like they took a page out of the Phoenix Suns’ purchase of Beat.LA.