Another new gTLD that was schuduled to go to the ICANN Last Resort Auction next week had been settled privately.
Minds + Machines has withdrawn its application for the new gTLD .Latino leaving Dish Network as the sole applicant.
Minds + Machines put out a press release last week about how they made over 8.4 Million dollars losing 5 new gTLD auctions; book, .cloud, .dog, .site, and .style.
However it looks like M + M just made a little more.
.Latino will join .Uno and Googles’ .Soy which specially was applied for to reach the Latin market
According to its application her is what Dish Networks Plans for .Latino are:
“DISH DBS Corporation (“Applicant”) is the parent company of DISH Network L.L.C., which operates the DISH Network television service in the United States. The DISH Network television service provides a direct broadcast satellite (DBS) subscription television service and other content and video distribution systems in North America.
As of December 31, 2011, the company served approximately 13.967 million customers in the United States.
Applicant seeks the proposed .latino gTLD as a restricted, exclusively-controlled gTLD for the purpose of expanding Applicant and its affiliated entities’ ability to:
Create a connected digital presence and personalized brand experience for customers and other business partners;
Deliver product and service marketing⁄advertising;
Enable marketing campaign activation;
Facilitate secure interaction and communication with individuals and entities with whom Applicant has a business relationship;
Improve business operations;
Simplify Internet user navigation to information about Applicant products and services;
Demonstrate market leadership in protecting customer privacy and confidential information online; and
Meet future client expectations and competitive market demands.