According to a press release out today Partners Trust, Los Angeles’ most selective real estate brokerage specializing in luxury properties, has partnered with .LUXURY, to create custom-tailored marketing experiences for luxury properties.
PartnersTrust.Luxury is the first destination website built to highlight luxury properties exclusively represented by Partners Trust to clients around the world.
“Luxury and technology trends change rapidly, and Partners Trust prides itself on not just keeping up with those trends, but staying on the cutting edge of them,” said Cindy Ambuehl, Estates Director, Partners Trust.
“.LUXURY will offer more relevant and descriptive web addresses for brands to define themselves online, and create diversity for initiatives such as new product launches, unique service offerings and non-traditional marketing opportunities. The robust policies that underpin .LUXURY protect the interests of brands, including express prohibitions of activities such as counterfeiting and cybersquatting. ”
ABOUT PARTNERS TRUST
Partners Trust is the most selective real estate company in Los Angeles and leverages its global network, media savvy and command of the market to provide clients with a discreet and peerless level of real estate service. Partners Trust associates are distinguished by their emphatic sales volume, and reputed for their integrity, market intelligence and a genuine connection to their communities. With offices in Beverly Hills, Santa Monica, Brentwood, Malibu, La Canada Flintridge, and Pasadena, Partners Trust has been on the Los Angeles Business Journal’s “Best Places to Work in Los Angeles” list for the past five years and is the exclusive Los Angeles area member of Leverage Global Partners.
I’m not a fan of their brand name “Partners Trust”. Moving to .LUXURY — which I believe makes sense for them, — ought to have coincided with a more fundamental name change.