TheFullStory.com Raises $1.2 Million After Buying The Domain In December for $2,477

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The domain name TheFullStory.com was sold on Godaddy.com/Afternic.com in December last year for $2,477.

Today the company was covered by TechCrunch.com after raising $1.2 Million Dollars.

According to TechCrunch, TheFullStory.com is “trying to minimize those endless hours spent on the phone by capturing everything a user does on a company’s product using a simple script.

FullStory captures mouse movement, clicks, page transitions and more and allows for session playback for support teams to understand user flows.

The script begins recording the users movements once they are logged onto the website or app, but users can exclude themselves from being tracked

Then customer service teams can see a customer’s movements and allows them to identify bugs and send the playback session URL to the engineering team to fix.

Anyway it’s another brandable domain that is used in a way that most people would not imagine.

I wouldn’t have sold the domain for less than five figures.

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

    • Jamie Zoch says

      I was hoping you were going to say 10% of the recent funding round 🙂 but $20K helps pay the bills as well! Congrats again Michael and hopefully the sting of nice sales you have been reporting keep on rolling!

  5. Louise says

    You wouldn’t have sold, TheFullStory.com with the, “the,” in front, for less than five figures, not knowing who is the buyer?

    Thanx.

  7. Michael Berkens says

    For me psychologically since you never know who the buyer is, why they want the domain and what they are going to do with it, I’d rather pass a $5K sale on a brandable domain then sell it for $5K and see it rock to front of TechCrunch.com

    If I get five figs for it well I can live with it

    • cmac says

      i wouldn’t want to sell it for less than five figures either but sometimes you have to sell cheaper than you want to cover renewals and such. that is the reality of many if not most domainers.

    • Jeffrey A Schneider says

      Part of the big picture problem centers around Techy Glassholes, you know the ones that are distracted and walk out into a trains path ? These near sighted types many times are listened to when in reality you should wave them on their way when deciding your Web sights name and destnation address. This has been a lethal problem for many a start -up you never hear about again, because they chose a ( Non .Com Black hole extension ) . :

      Traffic Grid Managers are best choice for assigning Web Address !

      jeff schneider Independent Marketing Analyst/Strategist at UseBiz.com / (.COM ) URL Centric Marketing Top Contributor

      It used to be common practice for Web Masters to assign and make final decisons pertaining to an Onine Busisses Web Address. This practice spawned horrendous failure rates of Online Businesses. Now savvy Online businesses have Traffic Grid Managers making these all important decisions. This has facilitated many more Online business successes. This Key factor can make or break you, just make sure your decision maker recommends the .COM Traffic Grid Addresses!! If they do not ! , get qualified people who know Traffic converts to sales. By the way do not proceed until you have a .Com Traffc Grid Address.

      Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Domain Master

  9. Leonard P Britt says

    Michael,
    I suppose the reason you are able to negotiate such generous sales is because you are dealing primarily with inbound inquiries where the buyer has already chosen your domain versus outbound marketing efforts where the buyer started their day without even thinking of your domain and can just as easily end their day without it if you ask five figures 🙂 for a brandable.

    • Jeffrey A Schneider says

      MHB,

      Gets great offers because responders know if its low ball MHB will develop it himself. We do not want to steal your thunder MHB , but this is our intuition based thought.

      Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Domain Master)

  10. Seymour Wilson says

    ”
    Gets great offers because responders know if its low ball MHB will develop it himself. We do not want to steal your thunder MHB , but this is our intuition based thought.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Domain Master)
    ”

    yeah responders lol know what michaels plans are for a domain – and who did you share this intuition with? a mirror lol

    • Raymond Hackney says

      Exactly no one has any intuition and no buyer has that thought, Michael sells domain names and he normally does not sell cheap, its not a complicated story. With over 75,000 domains Michael was not developing fullstory.com.