NYLON Media Inc. which was founded in 1999 and was using Nylonmag.com,announced today it acquired and switched its website to NYLON.com after purchasing the domain name for $225,000
According to a press release out today, “Owning NYLON.com is the first step in a series of digital innovations we plan to introduce to evolve our growing online, social and mobile presence,” said NYLON Media EVP of Digital, Daniel Saynt.
“NYLON is what’s new, what’s next, what’s fresh in music, fashion, beauty and pop culture, reaching millions of millennial women every month. We’re investing heavily in our digital offering, adding to our staff, and increasing our online exclusive content to stay in step with our fans media-centric lifestyle,” said NYLON Editor-in-Chief Michelle Lee.
“According to public records, the $225,000 purchase price of the NYLON.com domain appears to set a record for the highest ever paid for a media domain name. The purchase represents the significant investment NYLON Media Inc.’s new management team — backed by Los Angeles-based investor Marc Luzzatto and his Diversis Capital partners — has committed to the NYLON brand.”