Dot Latin LLC, operators of the .Uno has a pretty creative way of bring attention to the .Uno extension by launching Futbol.Uno just time for the World Cup.
I had a chance to chat with Esther Honig, the social media manager for Dot Latin LLC who chatted with me about the project:
“”Today, and for the next 30 days on, the world’s eyes will be focused on Brazil. ”
“For the first time in four years the best teams from around the world will battle it out in the greatest tournament in sports.”
“As the first Spanish new gTLD, .UNO is dedicated to serving Hispanics and Latinos worldwide in support of the Spanish Internet. As such, the World Cup is very important culturally and socially to our client base. This is a pivotal moment in history as the world’s eyes are on Brazil and nearly every country in Latin America has come together to spectate the events this month.”
That’s why we developed Futbol.uno, a unique site that pulls together every one of World Cup’s participating teams into a single interactive platform. Here you’ll find the latest data on teams and their star players, as well as links to their Facebook, Twitter and Instagram feeds.”
“Futbol.UNO is a one-stop spot to catch the game before the game.
Regardless of whether they’re in the heart of Sao Paulo or thousands of miles away, visitors of futbol.UNO will be able to live the game in a way that only social media allows. They’ll keep tabs on their favorite teams and players, see the Maracanã stadium through their Instagram and catch up on their twitter feed as the heat of the competition thickens.”
The world’s eyes may be on Brazil, but now more than ever we’re hoping that their web browsers will be at a .UNO site. This presents a pivotal opportunity for .UNO to exhibit its cultural relevancy and innovative application as the new gTLD for Latinos worldwide.””
It interesting to see a registry launching a site which seems to be a perfect fit around the base of people its trying to bring on board as customers.
On a plus note: Unlike XYZ, Uno did not ‘paper the house’.
6000 registrations, the extension is on life support, futbol DOT X 1000 extensions, who really cares… the word is diluted down.
I’m not sure that we can really speak of “futbol DOT X 1000 extensions”. Although there are lots of vanity extensions on the market, very few of them are Spanish-compatible. Futbol.plumbing, Futbol.photography, Futbol.ventures, Futbol.reviews, Futbol.global — none of those make any sense. So it’s misleading to count them.
With the majority of nTLDs being English keywords, what’s most diluted in the nTLD domain market is … English.
Several established gTLDs (to say nothing of country codes) are popular / viable in Spanish. That’s true of some nTLDs also — including some that are primarily thought of as English words. Whether it succeeds or not, .UNO is a bit unique in aiming to be a non-keyword nTLD for Spanish exclusively. Its main challenge won’t be dilution but simply acceptance.