USA Today just covered new gTLD’s in a story entitled “Start-ups see gold mine in burst of Net Domains”
“Visit GoDaddy for a new Internet domain name and you’ll be greeted with an advertisement for one of at least 16 new domain alternatives to .com, .gov or .edu, descriptive of whatever it is you’re trying to do”.
“Are you an expert? There’s .guru. Starting an organization? Try .club. Opening a restaurant in New York City? Consider .nyc. Running a daily news site? How about .today?”
“After seven years of international discussion and debate, and billions of dollars of investment are pushing these and hundreds of other new names into the market this year and next. And Internet enthusiasts and experts predict they’ll cause the next online gold rush.”
“This will be true in particular for small businesses and start-ups, they say. Why? Because, just like in the bricks-and-mortar world, location matters. Businesses are only as good as a customer’s ability to find them. And with 270 million Web addresses already claimed — 110 million of those .coms — it’s getting harder to snap up a good one.”
“That opens up two major opportunities for start-ups: creating new registries around the new gTLDs, and registering domains (through registrars like GoDaddy) and building businesses around them.”
Famous Four Media who raised $100 million in venture capital” is mentioned in the article as is Punto 2012 which are the registrars for .bar and .rest, and Luxury Partners of Beverly Hills, Calif., who owns the .Luxury. Registry.
.CLUB Domains also got a shout out as “having raised $7 million to create the .CLUB registry, and so far has sold nearly 50,000 names to become the second most popular of the new domains (behind .guru with 56,000). Besides registering new names, the Florida start-up also offers tools to help start, grow and manage clubs and organizations, not typical offerings for a domain name registry.”
“Despite GoDaddy’s ads, consumers are still generally unaware of the change to the domain name system. And Google, though it applied for nearly 100 of its own gTLDs, hasn’t yet announced how it will rank the new domains in its search engine.”:
“”The word of caution (is) not many day-to-day Internet users understand that these TLDs exist,” he says. “If you build up a business around one of them, will your consumers understand?”
Andy Churley of Famous Four is quoted as saying:
“It’s like a rebirth of the domain name system, There is the opportunity to grow at a phenomenal rate and redefine how the domain name system works in the future.”