BLUE SPHERE, INC., a California Corporation doing business as LUCKY 13 and who is the owner of the trademark LUCKY 13®, filed suit in Federal Court in California today against Taylor Swift and and bunch of companies owned or controlled by here.
According to the lawsuit the company which operates under the domain name Lucky13.com, has used their trademark of Lucky 13, in connection with the marketing and sale of,, (1) clothing for men and women, namely, t-shirts, jackets, headwear and footwear; (2) jewelry; (3) body sprays and pomade; (4) license plates, license plate holders, key chains, and vehicle seat and steering wheel covers; (5) motorcycle helmets; and, (6) paper products, including desk calendars (collectively, the “LUCKY 13® Goods”).
Since at least as early as May 7, 1992, Lucky 13 has invested and continues to invest substantial time, money, and effort in promoting and advertising its LUCKY 13® Goods in United States commerce, including through its commercial Internet website, www.Lucky13.com
“Upon information and belief, on or about March 1, 2012, which is about twenty (20) years after Lucky 13 first used its LUCKY 13® trademarks for the marketing and sale of its LUCKY 13® Goods, Swift began using the term “Lucky 13” to market and sell apparel in at least the United States, without requesting permission or otherwise securing a license from Lucky 13”
For you Taylor Swift fans out there you probably know that her lucky number is 13. and she has pretty interesting connections with the”lucky number 13″:
“The Lucky One” is the 13th track on her album Red.
She draws the number 13 on her hand with eyeliner each night before a concert.
Her drummer put a number 13 on his drum.
She was born on the 13th, turned 13 years old on a Friday 13th, her first album went platinum in 13 weeks, and her first number 1 song had a 13 second intro.
She says that whenever she is seated in row 13 or row M (the 13th letter) at an award’s show, she always wins. And if she sees a 13, it’ll bring her luck, but if she sees no number 13 that day, she’ll lose at the award show.
Her Twitter account is named @taylorswift13.
Maybe 13 isn’t going to be so lucky for her in this case
Sounds completely stupid to me… I’m sure Taylor Swift is no way infringing on the Lucky 13 trademark by having superstitions and acting on them. Frivolous lawsuit.
“Swift began using the term “Lucky 13” to market and sell apparel in at least the United States, without requesting permission or otherwise securing a license from Lucky 13”
Doesn’t sound stupid to me. Sounds like infringement.
I’m glad they didn’t sue me to get lucky13.com.
A smart market person might look at the upside,and turn the tables.Instead of suing Swift USE her and her vast following to help push their brand…just an idea.