According to TechCrunch Chinese Android devices startup, Xiaomi has acquired the two letter domain name Mi.com to rebrand its company outside China from Xiaomi.com to Mi.com.
Xiaomi translates literally as ‘little rice’.
“The ‘Mi’ in Xiaomi also functions as an acronym for ‘mobile Internet”
The domain name was owned by “Aunis LLC”
According to thenextweb.com, Li Wanqiang, co-founder and VP of Xiaomi, revealed on Weibo that Xiaomi spent CNY3.6 million ($577,000) to purchase the domain name, however an actual translation of the page actually says the purchase price was $3.6 Million dollars USD.
Congrats to the buyer and seller.
TB says
April 22, 2014 at 10:11 amhttps://www.facebook.com/454663297993392/photos/a.456563724470016.1073741827.454663297993392/485964844863237/?type=1&theater
Sun Ying Chi says
April 22, 2014 at 10:30 amThe price for mi.com is 3.6 million dollars according the weibo(blog) of one of their co-founder.
http://weibo.com/wanqiangli
Sun Ying Chi says
April 22, 2014 at 10:57 amYou are wrong, 3.6 million is US dollars!! Please check it again.
Domain Observer says
April 22, 2014 at 12:01 pmChinese websites I visited report USD 3.6 million.