Mi.com Bought By Xiaomi of China For $3.6 Million

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According to TechCrunch Chinese Android devices startup, Xiaomi has acquired the two letter domain name Mi.com to rebrand its company outside China from Xiaomi.com to Mi.com.

Xiaomi translates literally as ‘little rice’.

“The ‘Mi’ in Xiaomi also functions as an acronym for ‘mobile Internet”

The domain name was owned by “Aunis LLC”

According to thenextweb.com, Li Wanqiang, co-founder and VP of Xiaomi, revealed on Weibo that Xiaomi spent CNY3.6 million ($577,000) to purchase the domain name, however an actual translation of the page actually says the purchase price was $3.6 Million dollars USD.

Congrats to the buyer and seller.

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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