As you probably heard today CBS named Stephen Colbert to replace David Letterman as host of the “Late Show” when he retires next year.
According to Mashable.com CBS has been planning on Colbert to replace Letterman since 2012, which makes it pretty surprising that CBS didn’t lock up the bang on domain names LATESHOWWITHCOLBERT.COM, LATESHOWWITHSTEPHENCOLBERT.COM, or even THELATESHOWWITHSTEPHENCOLBERT.COM all of which were just registered today.
And not by CBS.
Two of the domains were registered by a women in Tampa and a third by someone across Tampa Bay in Largo, Florida.
If CBS decided “that for nearly 18 months, Colbert was going to be their guy” to replace Letterman, you would have think they would have invested the $100 to acquire the bang on domain names.
CBS can still register the domain name THELATESHOWWITHCOLBERT.COM if they move fast before another reader of thedomains.com grabs the domain which is unregistered as of publication.
Colbert contract to host the Late Show is reportedly for 5 years.
If your wondering CBS also does not own the domain names THELATESHOWWITHDAVIDLETTERMAN.COM or LATESHOWWITHDAVIDLETTERMAN.COM both of which are registered to Kickassdomains.com
Its just further proof of how irrelevant ‘domains’ are once you get outside the domainer bubble…
Besides. Those are sucker registrations anyway. Major TMs. If they want those domains, it isn’t like they don’t have enough in-house council already on the payroll to get them back the easy way or the hard way.
Those names are inessential. Either they take the names or they just register something else. Look at the tonight show URL – http://www.nbc.com/the-tonight-show – look at the late show URL with David Letterman http://www.cbs.com/shows/late_show or an even better example Conan O’Brien is TeamCoco.com