Heritage Auctions who is scheduled to run their second ever domain auction on April 9, took out an ad in the New York Times. Its nice to see Aron Meystedt and HA do the types of things that many domainers have wanted other auction houses to do for years. Spend some money and do mainstream advertising outside the domain industry. This is a nationwide circulation ad, which according to Wikipedia is 1,865,318 as of March 2013.
Here is the ad:
Actual look at the newspaper: