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TheDomains.com

DomainHoldings Brokerage Is Staying But Parent Company Changed To Bidtellect

March 11, 2014 by Michael Berkens

The Baltimore Business Journal has just covered John Ferber and his new venture  Bidtellect which is what the company known as DomainHoldings, Inc. is changing its name to.

According to the article which quotes John:

“”Bidtellect is an online platform through which advertisers bid in real-time for native ad spots. ”

“The company was founded in 2010 as a domain name brokerage called Domain Holdings Group Inc. ”

“The company recently adopted its new moniker, Bidtellect, to reflect is expanding online advertising niche.

“We’re gunning for about 100 percent year-over-year growth in 2014, and the big growth driver is the technology platform,” Ferber said.

“The domain name side of the business does well and is reliable. But Ferber sees the company’s big opportunity for growth in native advertising, which is when ads blend in with their surroundings. Newspaper ads designed to look like articles and sponsored content blog posts embedded with regular news stories are examples of native advertising.”

“It’s a fast-growing sector of online advertising and Ferber plans to take full advantage. ”

Bidtellect has raised $5 million to date and Ferber expects to launch a Series B round in the near future.

“The company posted $10 million in revenue last year and is borderline profitable, Ferber said.”

I chatted with John today who told me that DomainHolding’s brokerage division which saw over $20 Million dollars in domain sales in 2013, will continue unchanged.

Filed Under: Domain Industry

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. Shane Cultra says

    March 11, 2014 at 1:00 pm

    I would think that a company that specializes in domain names could come up with a better name. Doesn’t have to be a category killer but at least they could avoid having one that is a memory killer.

  2. Francois Carrillo says

    March 11, 2014 at 4:38 pm

    Funny Shane,

    As I told them the same last month, suggesting they use one my premium names:
    http://ADO.com
    (advertise online)

  3. Owen Frager says

    March 11, 2014 at 5:23 pm

    Looks like the path of Marchex; the big reveal that domains can’t pay the rent. What % of the $20 million were Chad’s?

  4. steven says

    March 12, 2014 at 12:11 pm

    never a dull moment with john…
    what i admire most is his foresight to have surrounded himself with some of the most brilliant minds in the industry…
    i have nothing but respect for the whole lot of them regardless which corporate brand they’re operating under…


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